Thursday, October 11, 2012

Marketing Christianity

Over the last couple of years it has become all too common to find religious jewelry in department stores and clothing retailers. This has caused some questioning of the methods and motives of the stores carrying these items.

For instance the rosary can be found in many stores world wide, from it's use in the past as a reminder of prayer in the Catholic church, the rosary has now become a fashion statement and a necklace to be worn out. It leads some to believe that people sell these items now, not for religious purposes, but to gain a profit.

This in theory is a negative when the thought of what the rosary represents. The cross represents the cross used to crucify Christ. So in looking at it from the outside, companies are turning a profit on marketing the death of Jesus. And what is sadder still is that people often buy into the scheme. Sure there are some that buy the rosary from these places and use it to pray or to remind them of the sacrifice of Christ, but to some it's nothing more than a pretty piece of jewelry.

The agonizing death of Jesus was never intended to be used for gaining money. He died for the sins of man, to bring repentance to the people of God. His death is worth more than a 10 dollar pricetag.

No comments:

Post a Comment